Not too many years ago, talking about online shopping was something that raised suspicions. People mistrusted e-commerce and entering their data on a web page without knowing who was on the other side.
In the year 2022, e-commerce is already a profitable, popular and widely extended business model.
The pandemic has, finished establishing this model of making purchases quickly and conveniently.
The world of fashion is the one that has best known how to get a slice of this. It is already common to buy all kinds of articles and clothing in online stores.
If you already have a fashion e-commerce and you want to know how to make it grow or increase its growth volume, you will be interested in reading on.
Tips for your fashion e-commerce to grow more and better
Tip 1 for your fashion e-commerce: «Know your business»:
We cannot expect our e-commerce to grow without knowing exactly what we have in hand.
It is imperative to know in depth every detail, product and strategy that we carry out. In this way, not only will we be able to have everything under control, but it will also allow us to know our potential.
We must set goals in order to reach the final goal, which is to scale the growth of our e-commerce. But for that, the goals must be realistic and achievable. Otherwise it can be counterproductive.
In order to set realistic and achievable goals, we need to have full knowledge and control of our business. In this way we will be able to find the balance between a realistic objective, but that, at the same time, supposes us a challenge.
For this, we must know and have under control the entire marketing process: from the moment the garments arrive at the warehouse, including meeting the distributor and carrier, until the package is ultimately received by the customer, including their data, product, date of receipt and, also in this case, carrier.
Only if we really know everything that happens in our business, from the first gear to the arrival of the product to the customer, can we be able to set real goals that help us improve.
Tip 2 for your fashion e-commerce: «Study the market and your offer»:
Not everything is self-knowledge. We also have to know what market we are operating in and what role we can play in it.
Although comparisons do not always help, sometimes it is necessary to see who our direct competitors are in order to have an objective point of view about our business.
It is useless to thoroughly analyze the interior of our e-commerce if we cannot compare it with other cases. We must put our offer in perspective, and for this we need to analyze the rest of the offers.
Studying the market can help us, for example, to know if our prices are competitive, if our online store is current and attractive, or if the service we offer is really optimal.
We don’t want to be left behind, but obviously we don’t want to copy other strategies either. You have to know how to take advantage of each case and extract original ideas on how we can improve.
This will also help us to discern what makes us different from the rest. Once we know what our strong point and our differential are, we can enhance it to make it our hallmark.
Real examples of how to differentiate ourselves from the competition:
For example, if we offer a faster delivery service than the rest of the competitors. In that case we must make sure that it continues to function optimally, that potential clients know that it is our strength and, at the same time, look for ways to improve it even more if possible.
There is also a dichotomy between offering high-quality garments at a higher price, or garments at a very low price, but of equivalent quality. Obviously, each one will attract a different audience and the type of business and strategy will be different.
In the first case, more emphasis can be placed on safeguarding the environment, quality and the added value of each garment, since the price can make customers think twice.
While the second is the so-called fast-fashion whose greatest asset is the low price. Although it is implicit, it is understood that it is not the best quality, but the most accessible price.
Another example that can be useful in various aspects is to offer a wide variety of inclusive sizes in our fashion ecommerce. On the one hand, we broaden the spectrum of customers. By including more sizes, more customers will be able to buy our garments. On the other hand, from a marketing point of view, it can be a differential that substantially improves our image and makes us stand out from the rest of the competition.
Not necessarily converting our store into an exclusive e-commerce for plus sizes, but including a greater range of sizes can be very beneficial for both customers and our store.
Tip 3 for your fashion e-commerce: «Pay attention to the user experience»:
The user experience or UX, as it is also called, is how those who visit our website perceive their passage through it. Every online business has a path that is covered from the moment you arrive on the web until the purchase is made, also called the customer journey.
This path can be comfortable, fast, simple and intuitive or, on the contrary, it can be a nightmare for the client. A bad experience or many obstacles at checkout can result in lost sales.
Tips to get the attention of users:
An online store must have a careful, intuitive and informative feed. Each product must have, at a minimum:
A descriptive title:
It must be unique, describing the product perfectly in a few words.
A detailed description:
Not too long, but not too simple either.
Photos that show off the product:
Without going overboard, too many photos can slow down page loads and affect SEO.
Variety of options:
Colors, sizes, models, everything must be clearly indicated.
No surprises, the final price that the customer is going to pay for that product.
When including photos, it is important to intersperse photos of clothing only, with images of real people wearing the clothing.
In this way, in addition to removing monotony from the page, we help customers better understand how it works and how each garment can look.
In addition, providing each garment with a context allows customers to imagine possibilities of combinations, colors or sets that a normal photo simply does not convey. Something that, obviously, can help us with sales.
This is just the basics, depending on the product, other more descriptive fields may be required. While it is true that less is more, you have to know how to find the balance between a reloaded page and an empty one.
Dividing products by categories can also be useful for customers. Beyond separating, for example, all shirts and pants, other filters can also be applied: colors, sizes, collections, etc.
In this way, the customer can reach the garments they are looking for, no matter what their starting point is.
Tip 4 for your fashion e-commerce: «Use automation and analysis tools»:
The use of software to automate procedures is not something necessary and imperative for the operation of an e-commerce, but it is certainly highly recommended. It can save considerable time and expense in the long run.
Each e-commerce has its own operation and can apply different tools. The use of a CMS or a feed manager is almost mandatory, since without them it is very difficult for our business to be successful.
On the other hand, business management software can also be applied to our e-commerce, regardless of size. It can help us organize and manage our company’s internal processes more effectively.
In addition, we are interested in tools that help us measure and analyze our data. They can be analytical tools to be able to know the visits, purchases, conversion ratio or clicks on our website; or tools that measure the sales, productivity and use of resources of our business.
In both cases, this data can help us to find errors or failures and take measures to solve them.
Tip 5: «Marketing and segmentation»:
A good marketing strategy is essential if we want our business to be known. As we have seen before, a quality garment does not necessarily imply sales. A good marketing strategy, on the other hand, yes.
The best way to carry out a good marketing strategy is by segmenting our audience. If we use the analytical tools that we talked about earlier, or a CRM, which can be integrated into the management software, we will have at our disposal a lot of data from our clients.
With them we can create a buyer persona, or an average customer. In this way, our marketing strategy can target this particular profile or, on the contrary, a broader one, if what we want is to expand the type of profiles that visit us.
High-end brands, such as Gucci, Louis Vuiton or Prada, which have always had an elitist image, high class and exclusively for the highest of society, have been able to take advantage of this information.
As a result of trap and the most recent urban musical genres, these brands have become an inspiration for millions of young people who, a few years before, had never even looked at these windows.
Taking advantage of the pull, these fashion giants have begun to use increasingly relevant models for this generation: as singers, influencers and even soccer players.
Some have also opted to create collections that are closer to everyday street clothes than haute couture. Including t-shirts, sweatshirts, caps and sneakers to its catalog.
Tip 6: «Social networks»:
Although they simply seem like a means to attract customers, social networks can be very useful for direct sales.
Previously, having a profile only served to attract customers, improve our communication and image or add a link to our store.
The developers behind the networks have realized the large number of fashion stores that used their services to promote themselves and the potential that they had and have slowly started to implement internal mini-stores called Instagram shopping that can be added within their own. business profiles.
In this way, a client who accesses our profile, in addition to the content, can see all the garments, prices and characteristics along with a direct link to the garment on our website.
Although it implies sacrificing the number of visits to our e-commerce, the conversion rate will increase exponentially and so will sales.
In addition, the tagging system also allows you to add links to products also in photos or videos. If we publish, for example, an editorial photo or a photoshoot of a collection in which certain products or garments appear, it is possible to tag them and add a direct link with their name and price.
The more ways and facilities customers have to access products or information, the more likely they are to end up making the purchase.
Tip 7: «Give importance to reviews»:
We can have the best product description, the most intuitive and complete feed or the best service in the world. But nothing influences visitors to our store as much as the opinions of other customers.
UGC or user generated content can be enriching and highly attractive to potential customers. Positive reviews from other customers about our service, products, or customer support can help customers decide to buy our products over others.
They can be placed next to each product or on the home page of our website. The important thing is that if customers value us positively, everyone who visits us can know it.
As you may have read, big changes or a large investment are not always necessary to scale the growth of your fashion e-commerce. We only need investment of time and dedication to be able to analyze what aspects we can improve and how we can offer a better shopping experience for customers.
Putting ourselves in perspective, being objective and using all the tools we have at our disposal may be enough.
Stagnating is a risk that we cannot afford and that can hinder the escalation of our fashion e-commerce. That is why you have to be constantly training, in search of new solutions and never let your guard down.
The world of fashion ecommerce is very extensive and the competition, therefore, is also very great. Our brand must be able to carve out a niche for itself, either because of the quality of our garments or because of customer service.
The marketing strategy we choose also plays an important role. The world of online fashion and digital marketing go hand in hand and complement each other so that we can take our brand to the top.
We thank parahombre.top for all this information.