Criteo is known as one of the leading digital marketing platforms. It has more than 12,000 advertisers and is successful in more than 130 countries worldwide.
The numbers and brands used by Criteo support what is mentioned on their website. Today, Criteo has a total of 1.4 million monthly users. In addition, he helped his clients generate a total of $ 600 billion in click-through sales over a 12-month period.
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- Criteo solution for retailers.
- Product nutrition description in Criteo.
- Mandatory fields in Criteo.
- Additional fields in Criteo.
- How to conduct an information offering in Criteo.
- How to optimize the feed for Criteo.
- Criteo Analytics.
- Criteo solution for retailers
Criteo currently offers four different products to its customers; all aimed at increasing sales and optimizing marketing strategies.
1) Dynamic re-targeting of the criterion
This Criteo product is ideal for eCommerce businesses who want to generate revenue by converting visitors into customers with dynamic, personalized ads and perfectly positioned.
Application Promotion: Help retailers rethink their mobile apps.
Facebook Dynamic Ads – Place personalized ads relevant to all Facebook assets.
2) Criteo sponsored product
This Criteo tool can show the product to customers at the time of purchase. By understanding different consumer behaviors such as devices, browsers and applications. Retailers can grow their business with the help of information.
3) Audience Performance Criteria
Like Google’s Customer Match, this tool enables online retailers to target specific audiences generated from email lists in order to tailor their ads to specific customer segments.
4) Purchases from Criteo customers
Like the Audience Match service, it uses data from retail CRM. This tool uses a re-targeting approach to increase sales from existing customers.
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Product nutrition description in Criteo
Accurate product information is important if you want your ads to be more relevant and user-friendly. It’s also important to optimize Criteo feeds to attract more customers to your site, increase ROAS, and maximize sales.
Given the importance of this feed, its accuracy should be improved to match what is being sold in the store.
To use the product offered, Criteo requires retailers to use TSV, CSV or XML format.
Mandatory fields in Criteo
Below is a list of the required data.
ID: This is a product identification method. IDs must start with a letter or number and contain only ASCII characters. It should not exceed 250 characters and include a version line.
Title: Every product in the information must have a title. This is an empty or empty field. The character limit is 120, but it is recommended not to exceed 25.
Description: Although the limit is 5,000 characters, it should ideally not exceed 50 characters.
Google Product Classification: Product classification must match Google product classification. If a product falls into many categories, Criteo needs the most relevant category.
Link: All delivery products must have a loop that can contain a maximum of 1024 characters. It should start with http or https and be written as page URL. If the product URL does not have a log, you can add it to the feed.
Image link: Required for all products in the info. It should not exceed 2000 characters.
Additional Image Link: Must start with the full URL of the product image using All characters must be encoded. The limit is 1024 characters.
Availability: The three possible values that provide information on product availability are «pre-order», «delivery time» and «stock». This field cannot exceed 25 characters.
Price: The price should always be displayed in the same currency as the page. The character limit for this field must be 14, the decimal separator must be period (.), And the thousands cannot be separated.
Selling price: This field is different from the previous one because in this case it shows the sale price on the website.