Electronic commerce or e-commerce has been following an upward trend for many years.
Both nationally and internationally, more and more companies are choosing to adapt to e-commerce trends.
It seems that this market has no growth ceiling. In this article we are going to analyze what the e-commerce trends are for the coming years.
Electronic Commerce in figures
Retail electronic commerce sales worldwide from 2014 to 2024 Retail electronic commerce sales worldwide from 2014 to 2024
According to the study carried out by Statista on Electronic Commerce in the world, we can extract very interesting data:
Evolution of sales:
global retail e-commerce sales will reach $5.42 trillion in 2022. By the end of 2024, the figure is forecast to reach $6.39 trillion. In 10 years the volume of business would be multiplied by 6.
Number of shoppers:
It is estimated that by 2021 there will be 2.14 billion digital shoppers worldwide.
The conversion rate for global shoppers via mobile phones is 1.86%.
China is the first country for retail e-commerce sales.
In the year of the pandemic, global retail e-commerce sales grew by more than 25%.
Amazon is the most popular online sales website by volume of traffic. Amazon.com had an average monthly traffic of almost 3. 680 million visitors in 2020, followed by eBay.com with 1.01 billion average visits each month.
20 e-commerce trandsfor 2022
Given these figures, it seems that the potential of electronic commerce has no limits. Any entrepreneur or owner of an e-commerce business should take these figures into account in order to better understand the direction in which online sales are heading.
Below, you can see the list of e-commerce trandsthat are here to stay:
The volume of buyers will continue to increase As we have mentioned, more than 27.2% of the world’s population buys online (more than 2,140 million of buyers).
This figure is expected to continue to increase in the coming years.
Artificial intelligence and machine learning Online stores use artificial intelligence and machine learning to offer consumers a more personalized shopping
experience, making intelligent product recommendations and using predictive search. Experts say that much remains to be done in this area.
Mobile shopping will continue to rise This is one of the most popular e-commerce trends. According to Statista, 57% of online shopping orders come
from smartphones. E-commerce companies are doing everything they can to improve the shopping experience for shoppers in their stores while using their mobile devices.
Usability improvements, push notifications or the increase in payment methods have the cause.
Social Commerce – Shopping on social networks More and more users rely on social networks to make their purchasing decisions. A large percentage of these users
would like to buy a product directly from the social network itself. Social commerce or social commerce (the process of buying directly from social networks) is
emerging and is being promoted as a form of online shopping.
Increased use of chatbots Chatbots have gained ground in customer service. Today, a growing number of shoppers prefer to chat with bots and other digital
self-help tools. These virtual assistants eliminate the barriers of time limits, since they allow the user to make inquiries at any time.
Voice Search: will continue to evolve Little by little, this new way of searching is becoming established. Users are increasingly using voice search from their
tablets, smartphones and voice assistants. According to Google, 42% of Britons use voice search on a daily basis.
Customizable products More and more e-commerce stores are selling products that can be personalized by consumers. Stores are using surveys or contests to
get to know their buyers more and more and thus be able to offer them very personalized things.
Sustainability is a big factor Many e-commerce companies are (for a long time) adopting sustainability and green measures in one way or another in their business
operations. They carry out actions aimed at supporting charitable organizations or making donations to projects. This will continue to be a trend in e-commerce.
360º Images and Videos To improve the user experience in online stores and ensure that users enjoy better views of the product, 360º product photos and videos
will continue to rise. The buyer increasingly wants to be able to see the details and realism of the products they want to buy.
Building Customer Relationships People don’t trust companies for the sake of it. Consumers want to build relationships with the people behind the business.
Users are more likely to trust companies that are open and honest. As well as having an easily accessible customer service.
Social Proof: always in e-commerce trandsTips from friends and family as well as other online users are the key to generating sales. Working with influencers
as well as displaying positive reviews and testimonials on e-commerce stores will continue to be key to building trust.
Automated Email Flows Make sure you have automated email marketing campaigns for the different segments. Email flows continue to be crucial to recover
abandoned carts, welcome or carry out specific campaigns.
The loading time is still decisive The high loading times of long mobile online stores drastically increase abandonments. Speed is important: the consumer
will not wait if your website is slow to load.
Millennials are demanding new forms of delivery Millennials are increasingly likely to choose alternative delivery options, such as weekend delivery. They say
flexibility in delivery is important to them.
Sell globally Are you ready to bring your products to a global market? Experts forecast that nearly a quarter of all e-commerce orders by 2022 will be
Live Shopping Live shopping or live-commerce enters the scene with force, a relatively new electronic commerce format. Live shopping consists of presenting a
product via live streaming while offering the viewer the possibility of buying the product instantly. For the development of this sales format, influencers become a
key piece to generate an impact on the audience.
Buy Now Pay Later Many consumers prefer flexibility when it comes to paying. The “Buy Now Pay Later” (BNPL) or “Buy Now Pay Later” payment solution is a
clearly emerging trend. This payment solution offers consumers flexible payment options for their purchases in the form of installment payments.
Shoppable TV With the proliferation of subscription pay channels, the traditional advertising model we were used to on TV is being replaced. There are many
firms that are working to integrate the appearance of products in television scenes. Placement advertising or “product placement” will allow users to buy a product
that appears on the scene with just a few clicks.
Payments with cryptocurrencies Alternative payment methods in E-commerce are on the rise as users seek convenience, speed and privacy. Offering your customers
a cryptocurrency payment experience can attract new customers to your store. Third party payment gateways such as Coinbase, Coingate, Coinpayments or BitPay can
currently be used.
Impact of 5G on e-commerce 5G will mean an increase in the speed of data transmission. These increasingly faster and more secure connections will have an
impact in favor of online purchases from any smartphone. The arrival of 5G will allow technologies such as augmented reality and artificial intelligence (AI) to be
used massively in electronic commerce.
It can be concluded that all these emerging e-commerce trandshave something in common:
their ultimate goal is to make the customer’s shopping experience easier, more enjoyable and simpler.
Generally speaking, all of these e-commerce trandsaim to improve the user experience in one way or another.
Perhaps you are already doing it, but if you plan to implement any of these measures in your business soon,
I invite you to carry out a detailed analysis. To find out if it will work or your customers will like it, you can also
ask them directly through a questionnaire. What do you think of these e-commerce trends? Frequently Asked Questions
– e-commerce trandsWhat are the current trends in E-commerce? Omnichannel will continue to be at the core of e-commerce businesses.
Basically, companies seek to unify all the brand’s sales channels to offer a coherent and cohesive experience. The omnichannel
strategy will continue to place the customer at the center of the entire online business strategy. Augmented reality (RA) or voice
searches will be key. What is the future of E-commerce? The future of e-commerce looks very promising. Automation and artificial intelligence
will reduce costs, thus increasing sales for e-commerce companies. Customer preferences will also continue to change towards electronic
commerce where immediacy, security and user comfort will prevail. Are E-commerce Businesses Still Profitable? Yes, E-commerce is one of
the fastest growing industries in the world. According to Statista, global retail e-commerce sales will reach $5.42 trillion in 2022.
By the end of 2024, the figure is forecast to reach $6.39 trillion. In 10 years the volume of business would be multiplied by 6.
If you are interested in e-commerce and digital marketing you can complement your knowledge on our website parahombre.top there are many informative articles on this subject.