When we enter a perfumery, the choice of a perfume is almost always dictated by our olfactory tastes . For some, it is the brand or the marketing discourse (sporty, elegant, luxurious, etc.) that drives our preference. For others, it is the fact that a personality (or a star) is promoting it that incentivizes this purchase. Young people, in search of their identity, are often attracted by the external environment (advertising, magazine, a friend, etc.).
TO HELP THEM FIND THEIR ALTERNATIVES
Later, when you get to know each other better, it is a real work of introspection that is fundamental, choosing the fragrance adapted to your personality. The athletes and travelers choose aquatic or floral fragrances. The entrepreneurs or frames of more woody or amber species. The seductive or the romantic of the bewitching, gourmet, vanilla aromas.
But sometimes we have to let our instincts guide us. You know, the one that often leads us to curb our impulses by social rules or codes of coexistence. Perhaps this behavior would allow us to get to know each other better.
And if your choice is a bit instinctive…
it actually revealed his true character . The one you didn’t even know existed inside of you. Beyond the fragrance, choosing a perfume could show you who you really are. An authentic psychiatric session in a perfumery, in the heart of your favorite shopping center! The extroverts spontaneously turn to fresh notes, introverts towards spicy or oriental aromas.
Let’s not fool ourselves by hiding the reality of selecting a perfume.
It is true that we determine it for ourselves at first… to please ourselves… but quickly, we no longer really feel it, out of habit. Hence to think that we unconsciously choose a bottle to submit our personality to the “noses” of others …!
Since psychological studies have shown that we can all have this mental suggestion during our purchase. Nothing rational. It simply affirms your deep “I” to those around you, to our colleagues… to our friends. Worse yet, this choice can send misleading signals. As if we wanted to «put on a mask» to hide our true identity. We wear perfume because it plays with emotions and reflects our soul. If it corresponds to us, we agree with the image we have of people. Otherwise, we influence others (intentionally or not) or simply lack self-esteem.
Take the example of a senior executive drawn to typically masculine scents and inclined to turn to musk, wood, or leather. Wouldn’t he have really allowed himself to be tempted by a more greedy wake, thus responding to a profound attribute of seducer?
Think about it: the choice of our perfume is made based on our personality… or rather , the one we want others to see in us ! The real question: how to reconcile the two identities?