Here are 7 tips for your Internet marketing campaign to boost the success of your business and your website:
Without going around, let’s go to the important thing, the 7 tips for a correct marketing campaign so that your e-commerce is navigable and above all
that it is comfortable to buy.
Tip 1 for Marketing campaign «Visually seduce your visitors»:
The visualization of the user when entering a website is very important. You could display some banners with featured products and offers that are attractive to customers.
The first impression you give to visitors is decisive in whether they continue in the conversion process to become customers or not.
We are very emotional and visual beings.
This leads us, on many occasions, to make decisions based on how something has made us feel.
Then we think rationally and analyze in detail but, in essence, the first approach is the one that defines the rest of the actions.
Therefore, the presentation of offers and quick display of some products supported by a clean graphic design, can be the hook so that your visitors do not leave your site immediately.
Tip 2 for Marketing campaign «Provides ease of navigation»:
In other words, for customers it is important to know in which part of your page what they are looking for is located and how they can return to a site they have already visited, so we recommend that in some way, such as with shadows, lines or titles you tell the user within an easy-to-see menu in which area of your page they are.
You should also consider that many people access your website from a mobile device and not from a desktop computer.
Therefore, optimization with responsive design should be an essential step when creating your ecommerce platform.
If a user arrives at your site and the page is not easy to use, takes time to load or simply does not open wherever the person is browsing, you will have a possible client out of the conversion funnel and you will have to make the necessary adjustments so as not to keep losing sales opportunities
Tip 3 for Marketing campaign «Establish a contact channel»:
For greater security of the customer who arrives at your store for the first time, it is important to know that you are there at any time.
So even if your business only exists virtually, it is recommended that you have a section with all the contact information.
A good marketing campaign considers certain calls to action (CTA) like “schedule a call” or “schedule a consultation” as invitations to visitors to contact you.
Also a site where “frequently asked questions” are displayed is a good idea to create more confidence in future customers.
Remember to have your contact information visible and a form so that people can send their questions and comments about your site.
This way you would be killing two birds with one stone:
1 – You will establish a relationship of trust with the prospects.
2 – You will have the contact details of the person interested in your product/service.
These data will serve to follow up on the prospect and will also serve as indicators to measure the success of your marketing campaign. The more and better leads you have, the more effective your efforts would be.
It is important that you indicate the steps to follow to make a satisfactory purchase and send a confirmation page once the process is complete.
With this you will achieve that people have confidence in your site and above all that they return to buy your products.
Tip 4 «Place a section dedicated to blogging»:
If you are doing Inbound Marketing this surely sounds familiar to you. The blog within your website is a powerful attraction for search engines.
Through the content published in this section, people can reach your site more easily.
Get to know in depth the methodology that has sold the most in the world: Inbound Marketing.
Imagine you have a lens company. On your website, in addition to having information about your product, there are articles on eye diseases, tips for caring for glasses, the risks of not wearing glasses, etc.
When a person with a problem related to this topic enters Google and searches for information regarding their specific situation, the content of your blog will appear as the possible solution.
The next scenario is that person reading your article and depending on the stage of the buyer’s journey where they are, they will download some premium content in exchange for leaving your data.
And that’s it, it’s that simple you’ll have a sales prospect with whom you can communicate later to get to know their problem in depth and talk to them about the solution that your product represents.
Tip 5 «Rank your site organically»:
If you are familiar with SEO, this tip will sound very useful to you. If not, and you want to know what I’m talking about, you can first read this article on How to increase online sales with SEO and discover the importance of organic positioning for your ecommerce.
Now, broadly speaking, positioning with SEO allows you to appear in the first places of search in Google without the need to pay for an ad. By means of the contents of your blog and the optimization of the same with keywords, you will organically generate a greater number of visits to your website.
Over time, if you decide to pay Google for that positioning, you will be able to do so, but it will be easier if you rely on the Inbound Marketing methodology, since payments per click serve as potentializers in these types of marketing campaigns.
Tip 6 «Demonstrate the function of your product»:
When people see ads and then other people using said product, they feel more confident to buy it, uploading product videos is a good tactic.
Or, show written success stories that testify to the good performance of your product/service.
This will give customers a lot of confidence in the quality and effectiveness of what you are selling.
Therefore, in addition to the blog section that I mentioned above, I recommend another one where you demonstrate how what you sell has positive results.
Tip 7 «Serve prospects quickly»:
If you have already managed to get someone on your behalf to contact you, it is essential to attend to them as soon as possible.
That is, if they requested more information regarding the product, if they left their data after downloading content on your blog or, if they have already made a purchase, you, as a good seller, should not neglect that person and give them the follow-up that you already have.
When the sale has already been completed, you must ensure that the product reaches the customer as soon as possible, to meet their expectations
You should verifying that the product is the one ordered and above all that it arrives in the right conditions, thus avoiding bad comments.
Those comments on the web stay there and of course cause a bad image for your company.
Giving customers a sales code with which they can track their shipment is a necessary method and one that they will take as “higher quality of service”; that speaks well of you.
Do not jeopardize a good idea that is just beginning, you could have great results if you know how to manage it and how to satisfy customers.
If you liked these 7 tips, you can complement your knowledge by reading the other articles on this topic on our website parahombre.top