What is Web 3.0?
Web 3.0 is a new decentralized internet technology, it focuses and emphasizes on artificial intelligence in addition to machine learning. promising to create a more transparent and secure internet, in which everything user can participate without fear of losing privacy and security.
Also called value network, since it connects the decentralization with human rights; what shows as a result the equality of all providing real value to the people who consume it; Secondly we know the great positive impact that web 3.0 will have with all the industries that make use of the internet.
Characteristics of Web 3.0 marketing
Semantic Web (WS)
The semantic web allows humans and ccomputers communicate more efficiently, using metadata to decrypt the content machine readable.
Artificial Intelligence (AI)
Web 3.0 relies on artificial intelligence, a natural language processing (NLP) technology, which helps computers interpret and understand human language, allowing better processing of the information such as data provided, and thus manage precise solutions and answers.
Ubiquitous network
The large number of devices connected to the internet increasing every day, thanks to the internet of things (loT), web 3.0 is ubiquitous as it is in everywhere, it is accessible to everything and everyone.
Advances from Web 1.0 to Web 3.0
Web 1.0 was the internet where it all began, as we god facilities to search, navigate, write, and do click. With Web 2.0 we were able to build, design and sell; tastes were formed by social networks. Then with Web 3.0 we want to close the gap between the digital and the physical, not only creating a profile on the internet, but live in it, also tackling the Metaverse, NFTs, Blockchain technology etc and make it safer for users.
Web 3.0 is the so-called Metaverse
It acts as a decentralized virtual Front-end, creating its own virtual space for users to communicate and interact, play and buy; getting as a result brands rewarded for their creativity and innovation.
However, it will also allow people to connect to the internet, and they will be able to receive compensation for
your time and data.
Decentralization
The so-called decentralization makes now on the web 3.0 information is kept in multiple places simultaneously, instead of a single site; what means that there would not be a single storage center of data.
So one of the benefits is that there is no intermediaries, since the person takes control of himself of his data as we mentioned above, there is also no risk of a server failure, no theft of data, much less external authorization; giving as result greater security and privacy; on the other hand the users will feel more attracted to the design three-dimensional.
Perform events in the Metaverse
Now in virtual reality or called the Metaverse, a
good digital marketing strategy applied to this
new internet, is to carry out marketing events
virtually on platforms like Decentraland, a way
interactive and very innovative to captivate your customers
with this new experience.
Advantages of Digital Marketing over Web 3.0
The tokens are converted into the new currency to be used as payment, as well as being able to be used to vote on the app. Instead of coupons, users can be rewarded by tokens, as a result more people and companies will benefit. On the other hand the interoperability between various entities would improve drastic way.
New advertising avenues open up in the Metaverse; since this technology will achieve a huge transition of traditional advertising, targeting experiences of more attractive brands.
The links between NFTs and web 3.0 are getting stronger.
The content becomes limited edition thanks to the Blockchain technology
Brands that are exploring the Web 3.0 ecosystem
Nike, recently acquiring RTFKT (NFT studio); Budweiser paid 30 ETH for the beer.eth domain and 8 ETH for the Rocket NFT domain in 2021.
What is the future of digital marketing?
The future is that constant horizon that is present in the life of the human being. When a student takes the decision to study a certain career, the potential desire to engage in a sector motivates the recent effort. The future is also a vocation constant for scientific research. And by Of course, this projection of tomorrow can also performed from the particular perspective of marketing digital.
What is your future?
The importance of video, the Internet is displacing little by little to television as an entertainment option. This type of information arouses the interest of the audience.
Voice searches
One of the symptoms of constant change in the sector is the trend of voice searches, a new variant that significantly affects to the way of understanding SEO. This means that the online media must adapt to this type of experience of user. Many companies still have pending do this transformation process.
So if you want to develop your Blockchain project, or you are looking for qualified people with extensive experience. MiTSoftware is a great ally that has skilled professionals.
Mobile searches
More and more users use this means of communication as a reference source to surf the net in
online stores, blogs, magazines and newspapers. That means businesses must also update their sites to deliver a great experience every visit. Failing to do so means missing out on a significant potential audience.
The voice of micro-influencers
The true measure of influence is not so focused in the large number of followers of influencers, but in those more specialized communities that maintain a closer and more personal bond with the audience. One of the reasons behind this change in trend is the lack of judgment that some of them seem to show. the big profiles by advertising the same type of products of different brands in a short period of time. On the contrary, professionals with a more specific audience are especially valued for the authenticity that these image galleries give off.
ad-block
One of the great problems of online media is anti post ad blockers that ads are also a source of income for those channels that have this method of financing. Therefore, it is about making the reader aware of a channel about how their collaboration is decisive for the permanence of the same guaranteeing the deed of quality items. These blockers provide a absolute invisibility to a large part of the ads published on a page being a limitation meaningful to advertisers in their desire to inform about your catalog.
Therefore, the future of digital marketing passes, from directly, to understand the changes in habits of the users themselves as shown by the increase in voice searches, video demand or navigation to via mobile phone.
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